Germany's ma 2024 Audio I: "DAB+ continues to be a trend"
The key data on audio usage confirms the unchanged high overall performance of the radio/audio genre. In the widest group of listeners (WHK), 93.7 per cent (ma 2023 Audio II: 94.1 per cent) of the German-speaking population aged 14 and over use at least one traditional and/or online audio offering (Audio Total). Listeners remain loyal to their stations at a high level with more than four hours of daily usage (duration: 245 minutes) (ma 2022 Audio II: 242 minutes). Distribution via DAB+ continues to be a trend: DAB+ is listened to by 28.5 per cent in the WHK (ma 2023 Audio II: 28.6 per cent) and is used particularly heavily in the target group of 30 to 59-year-olds (WHK: 34.0 per cent - ma 2023 Audio II: 33.6 per cent).
(Arbeitsgemeinschaft Media-Analyse e.V. (agma)) Read more